Changing to your New Domain Name? What about SEO?
Remember purchasing when the only website names available led to .com, .net or .org?
Things were easy in the past. You either got the complete name you had been looking (like web.) – or you got the next best.
Back back then people believed a . domain beat whatever else available. It showed that YOUR domain was one in the originals one from the internet pioneers so that as such needs to be treated with respect.
While originally the length of website names was restricted, their length grew quickly, along with no time you could create websites with 253 characters. And that was just the thing for SEO Google was previously very attracted to domains the place that the content of the website was reflected with the URL. Slowly though, people began to talk about user experience plus they actually began to question whether website names like www.everything-you-ever-want-to-know-about-web-hosting. offered a top quality user experience imagine typing all of the hyphens into your address bar!
And then came the era of generic Top-Level-Domains (gTLDs)!
Aside from domains with suffixes that suggest geographic location (including .co.ukâ€™), there are now hundreds of choices of domain suffix that reflect the area of business you happen to be in, your profession, or your area of interest. Here are three at random – .doctor, .club, .accountant. If you want to determine more Wikipedia carries a pretty exhaustive listing of the domain extensions that can be purchased these daysâ€¦ And the list is growing, seemingly on the daily basis.
With this type of wealth of choice, people no longer need to accept second best. Nowadays there is extremely likely a url of your website available that expresses EXACTLY whatever you want it to state. But whilst the choice is there, and lots of are influenced to switch a websiteâ€™s website to something better, few do. The reason just for this is, naturally, Search Engine Optimization, or SEO.
SEO helps a website gain traction and in search engines, and because the longevity of an domain plays a part in simply how much Google Juiceâ€™ it acquires, people have a tendency not to play around with sites which they have carefully cultivated over many years. It is though possible to have the best of both worlds – change a websiteâ€™s website name without impacting SEO issues (or otherwise making the impact marginal).
Here then can be a basic guide to an effective website name change:
1. Before you buy – check whether your domain has become registered before
If it is often a brand new website with one from the latest extensions, the chances of it being registered before are slim, but there is still a chance. You also should check if the domain has been penalized in any fashion by Google.
First make use of a whois’ site to view if any details from the domain you have chosen already exist. Likewise, the Wayback Machine offers a good idea whether or not a domain continues to be in use previously. If so, you should look further. If a domain may be penalized by Google, it wonâ€™t be allowed to utilize Google Adsense, so checking if a domain is permitted to use Google Adsense will present you with a clear clues about its history and its value for you. Google also offers Manual Actions reports that can tell you whether anyone at Google has previously flagged the domain at all. You might also want to uncover if a name is often a registered trademark in order to avoid future legal problems.
2. Back everything up
Moving your website under a whole new domain requires moving servers, or at least moving with a new account on the same server. When you’re making major changes such as these, always fear the worst. Imagine that you are going to lose everything knowning that way you are going to always instinctively make a full backup. How you are doing this will probably be dependent around the control panel you have or whether you utilize as cloud-based backup service. Regardless, ensure a complete back up is available.
3. Move your files towards the new server/account
If you’re using a Content Management System (CMS) like Joomla, WordPress, or Drupal a amount of modules/plugins are offered to make help make a real move a smooth one. Without this kind of option, you happen to be going to ought to rebuild pages, either manually or using some sort of code. What you are going to be left with will be your content on new pages and under new URLs.
4. Point your old URLs at the new URLs
If this can be automated with a programmer your life will be made more simple, otherwise this means getting into the .htacess file and doing the redirects manually, as well as for a big site that might be quite a job. Nevertheless it has to be performed. To point pages make use of a 301 redirectâ€™. A 301 Redirect means servers recognize a move to permanentâ€™. If the move is permanent, Google will transfer any SEO benefits from an old URL to the new URL.
5. Create a 404 redirect page
The chances are that in the event you are carrying out a change manually, you may make some mistakes, and this will result in certain links directing to pages that tend not to exist:
This is quite bad for SEO, but it is possible to address this before it will become a problem. To do this you have to create a passionate 404 redirect page:
Donâ€™t use a refreshâ€™ type transfer code in your page html:
<meta http-equiv=”refresh” content=”0; URL=’http://newwebsite.com/newpage'” />
Although easy to do, Google equates this kind of transfer as a little spammy.
Adding Redirect 301 / http://www.newwebsite.com/newpageâ€™ in your .htacess file is going to be much better as much as SEO is involved.
6. Create and include a New XML Sitemap
XML sitemaps make it substantially easier for Google to read your website pages, so donâ€™t forget to incorporate one. Again, using Joomla, WordPress, or Drupal you will find modules and plugins that will do this for you personally, in case not there is a number of online sites that may generate a sitemap for you. A number of free downloads like Open Sitemap Generatorâ€™ can do the trick. To submit a sitemap you must go into Google Webmaster.
7. Submit the brand new site to Google
The faster Google recognizes the progres, the better it will be on your SEO. Again you may need Google Webmaster for this and detailed instructions are provided in the site.
Caveat: Whether your siteâ€™s rating in Google is really transferred for your new domain is dependent on a number of factors. If, as an example, you redirect your pages plus your new siteâ€™s pages are slower loading than your old siteâ€™s pages, you are able to wave your SEO goodbye. Thatâ€™s one exampleâ€¦ If your new site flawed in a fashion, donâ€™t expect to carry your old domainâ€™s SEO over on the new domain.